Brand and Strategy Development
Geometry Global (a WPP company)
Tapped into our consumer, shopper and human behaviour expertise to develop strategies that in turn drove creation and execution of in-store engagement programs.
Worked across a wide client base which includes Consumer Goods companies and not-for-profit to name a few.
Category Management
McCain Foods
Managed the Category Management responsibilities for this Frozen Foods force leveraging our expertise in this area. From determining the right assortment, effective promo and pricing strategies and merchandising according to the evolving needs and preferences of the consumer to directly managing the relationship with the client, we'll deal with all related challenges head-on.
Brand and Strategy Development
Tandoori Oven/One World Foods
"Started from the bottom now we're here" - Drake
There's no other way to articulate the rapid rise of Tandoori Oven/One World Foods. From a 2013 launch to currently being in 500+ stores nationally across all major retail customers.
While we wish we could say we helped our friends at Tandoori/One World create great products, we only helped them get to market. We helped them understand the ethnic consumer, articulate a clear strategy and brand positioning, develop a concise story for retail and engage their increasing consumer base pre- and post purchase.
One World…One People…A thousand tastes
Market Research/Product Development
Viktor and Muse
We helped develop the strategy for this smart and bold men's clothing and accessory line to combine articles of the Viktor and Muse line into Man-Kits. These are curated themed Kits designed to provide a turnkey style and gifting solution.
The key insight we uncovered is that men are comfortable buying trendy and modern pieces for themselves although time is a constraint. The real struggle is to put it all together themselves - how better to address than a turnkey style solution including a flattering slim-fitting shirt coupled with a complimentary tie, pocket square and finishing touches? This way, the heavy lifting is already done and its an online purchase.
Maximum Style. Minimal Effort.