Our Philosophy
There’s several key steps to how we approach our business.
- Client Needs Assessment: We understand what you’re all about – we understand what you know and more importantly what you need to know to take your business to the next level
- Develop the Right Solution: You have a unique need and we’ll provide you with a customized and valuable solution to address your needs and issues.
- Client satisfaction: We work with you to ensure you are 100% satisfied with your experience.
Our Story
Do you remember those annoying kids that would always ask “why?”. Well, we’re those annoying kids all grown up. Always intrigued by why things are happening, why people do what they do and continuously looking for answers to do better.
We’ll work with you to understand what’s pressing, how to better understand key business drivers and consumer insights and what you can do now that you know what you know.
Meet the Team
Mustafa Khaliq
Founder & CEO
Mustafa Khaliq is an accomplished analytics geek and storyteller. Over a 15 year career in the dynamic consumer goods industry, Mustafa leveraged multiple data and research sources to support marketing and sales with their brand stories and strategies. In addition, Mustafa developed and implemented national training programs and successfully managed the execution of new cost-efficient and user-friendly reporting platforms across the organization. Mustafa is also very passionate about several of his side projects which include: a wardrobe and image consulting service for time-strapped and fashion savvy professionals and an online men’s clothing and accessory line called Viktor and Muse. Mustafa earned his MBA from the Schulich School of Business and his B. Sc. From the University of Toronto.
View Mustafa’s LinkedIn profile
Next Steps…
Contact our team to learn how we can help you better understand your business and take you to the next level.